THREE GOLDEN RULES OF DOING BUSINESS BY STEVE HARRIS

THE THREE KEY RULES FOR PESRSONAL/ BUSINESS BRANDING:

GOLDEN RULE 1:   “NEVER SAY NO TO WHAT YOUR GIFT CAN SAY YES TO”

GOLDEN RULE  2:   “SEEMING LARGER THAN YOU ARE INCREASES PERCEPTION & VALUE, ONLY WHEN YOU CAN BACK IT UP”

GOLDEN RULE 3:  “NEVER NEGOTIATE WHEN YOU’RE HUNGRY. YOU’LL THINK WITH YOUR STOMACH AND NOT YOUR HEAD”

STEVE HARRIS (author of the critically acclaimed books; From College Dropout To Corporate Sellout and From Friend To Fiancee.) TOOK TO HIS WEBSITE TO EXPLAIN THIS RULES AND HIS EXPERIENCES:
(remember, we are writing this for your Learning not for Living. Don't become Wise because you have had an Experience of Mistakes or Down Times.  Real Wise Entrepreneurs Learn from the Experiences and Mistakes of Others).

YOU MUST HAPPEN TO LIFE!

I remember when I was invited to anchor my first event.

I had just finished training a bank and one of the participants was so blown away that she immediately recommended me to compere her best friend’s wedding.

I’d never done it before.

But I had to play it cool. “Steve, have you ever anchored an event before”? she asked.

With as much bluster and confidence as I could muster, I said “of course”! You know why?

It’s Golden rule 1. “NEVER SAY NO TO WHAT YOUR GIFT CAN SAY YES TO” ( you are not Lying, you are conforming and recognizing your Abilities)

So long story short, I met with the couple and when they asked me what my fee was, I blurted the first number that came to my mind. “We normally charge N250,000 for this category of events”

Hold on a second.

Read that sentence again.

You missed something.

“We normally charge N250,000 for this category of events”

Did you notice it?

I said “we”, even though I was a “1 MAN BUSINESS”

It’s Golden Rule 2. “SEEMING LARGER THAN YOU ARE INCREASES PERCEPTION & VALUE, ONLY WHEN YOU CAN BACK IT UP” ( Saying it's just You means you don't have a Clear Picture of what you tend to Achieve and Where You are Heading to)

The couple said “Ahh, Steve, N250k is too much o! Can we pay N200k”

Even though my heart was racing, (because my salary then was N100k and I’d never made that kind of money for a day’s work), I said… “N200K… N200K. Okay, I’ll take it, but only because it’s you”

And they paid! I was N200k richer (this was in 2010)

I’d mastered Golden Rule 3. “NEVER NEGOTIATE WHEN YOU’RE HUNGRY. YOU’LL THINK WITH YOUR STOMACH AND NOT YOUR HEAD”  (Entrepreneurs are not moved by Emotions or Feelings, They stick to the Plan, Learn to Brand yourself and your Business)

It’s taken me 10 years to learn these 3 Golden Rules, but here’s the thing.

You don’t have to take wait 10 years to get it right the FIRST TIME.

That’s the power of OTHER PEOPLE’S EXPERIENCE. Don't Make your Own Mistakes,Learn from your Predecessors). HAVE A GREAT DAY